I've had the pleasure of working closely with Aaron and I can confidently say they are one of the most strategic and impactful leaders I've encountered. With a sharp mind for brand, product marketing, and go-to-market strategy, Aaron, brings both rigor and creativity to every initiative. He build plans that deliver outcomes.

Aaron has a unique ability to blend data-driven decision-making with deep customer insight, ensuring strategies are not only well-informed but also deeply resonant. His collaborative approach makes him a trusted partner across cross-functional teams, and he consistently elevate the work of those around them.

Aaron rolls up his sleeves and get things done—no matter how complex or ambiguous the challenge. If you’re looking for a leader who can drive clarity, impact, and results, he is your guy.

Samantha Wu, CMO Eventbrite

“Aaron helped define the brand of our startup. He took a bunch of messy customer data, added more of his own, and really shaped our identity in a way that felt both authentic and masterful. He’s not afraid to roll up his sleeves, and while his expertise is obvious, he communicates with humility and clarity - he genuinely wants you to understand the 'why' behind his thinking. Most importantly, his organization and proactive approach made a huge impact. In the chaos of a startup, having someone who can bring order to ambiguity is invaluable. His skills are helpful at any stage of a startup, and I couldn’t recommend him more highly.”

Arvind Nagarjan, Founder and CEO Astra Academy

“Aaron has the skills of a CMO, the EQ of an executive coach, and the heart of your favorite human being. He leads through complex decision-making with an effectiveness driven by clarity, not jargon. His ability to balance today’s business impact with long-range foundational thinking is unmatched. Furthermore, Aaron is a people person in the best sense; able to foster collaboration and bring the best out of everyone, no matter the personality. I saw him do all the above first-hand at Meta Reality Labs as it scaled from being a US-centric business into a truly global marketing engine in four accelerated years. Aaron was at the very epicenter of that transformation. His own experience as an expat helped Aaron create highly effective teams in cultures as far-ranging as Japan to Germany. That same diversity of thinking makes Aaron the superpower you need to create the most effective business teams for the modern era - equipped for scale, built for longevity and poised to deliver marketing breakthrough.”

Adrian Gunadi, Director Program Management Meta Reality Labs

“Aaron is a strategic, results-driven leader who has been instrumental in scaling Meta’s international marketing efforts. His ability to drive expansion into 18 new markets, secure critical investments, and align cross-functional teams showcases his exceptional leadership and impact. Aaron navigates complex global challenges with efficiency, designing high-impact teams and processes that maximize resources while accelerating growth. His influence extends beyond marketing—shaping brand partnerships, optimizing market entry strategies, and fostering a high-performing, inclusive team culture. With a clear vision and a track record of delivering transformative outcomes, Aaron is more than ready to take on any marketing challenge and opportunity.”

Shachar Scott, VP Meta, Ex Apple, Snap

Example Work

  • New Brand/Product Introduction

    Astra Academy

    Astra Academy is a new network of private middle/highschools seeking to reimagine education to better prepare kids for an AI-driven future. Over the course of a 4-month engagement, I partnered with the founders to build comprehensive marketing, brand and GTM strategies from scratch. Defined core audience focus, competitive positioning, brand strategy and identity, naming, thought-leadership approach, channel strategy, and operations approach. Defined and established priority advertising channels and website. 

    • I developed Meta Reality Lab’s global marketing and omni-channel retail strategies - connecting integrated marketing campaigns to in-store retail experience across global markets. 

    • I led advertising and marketing for numerous successful product launches (Oculus VR, Meta Ray-Bans, Facebook Marketplace) and brand campaigns (Visa’s Olympics, FIFA, and NFL sponsorships).

  • Meta Reality Labs: As the head of Meta Reality Lab’s International Marketing and Partnerships teams, I built and led the division’s first x-discipline process to define the company’s market entry and expansion strategy for all hardware products. Deliverables included the strategic frameworks and criteria for market entry, resource allocation, measurement, and organizational design. 

  • Built numerous successful, diverse global marketing teams from scratch across Meta’s Facebook App and its Reality Labs hardware division. I’m an expert in crafting flexible org design that scales, while nurturing and growing high-performing teams that thrive.